Privacy Policy

Effective Date: 1 July 2025

Extrinsic Analytics (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website (extrinsicanalytics.com), contact us, or use our services. It complies with the Privacy Act 1988 (Australia), the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA/CPRA) where applicable.

1. Information We Collect

We may collect and process the following information:

Personal Data

  • Name

  • Email address

  • Company name (if provided)

  • Any message or content you submit via our forms or email

Technical & Usage Data

  • IP address

  • Browser type, device type, and operating system

  • Site usage data (e.g. pages visited, time on site, referring URLs)

  • Cookie and tracking data

We do not collect sensitive personal data unless voluntarily provided.

2. How We Collect Data

  • When you submit a contact or enquiry form

  • When you communicate with us via email

  • Automatically through cookies and analytics tools

  • Through website security and performance tools

3. How We Use Your Information

We use your information to:

  • Respond to enquiries and provide services

  • Communicate with you about your request or project

  • Improve our website and services through analytics

  • Maintain website security and performance

  • Comply with legal obligations

4. Legal Bases for Processing (GDPR)

Where GDPR applies, we rely on the following legal bases:

  • Consent – for cookies, contact forms, or marketing communications

  • Contractual necessity – to respond to service-related requests

  • Legitimate interests – such as improving our services or managing our business

  • Legal obligation – for compliance with applicable laws

5. Sharing of Information

We do not sell your personal data. We may share data with trusted third-party providers solely to support our business operations, including for hosting, email delivery, analytics, and website security.

Some providers may be based overseas, including in the EU and US. Where required, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place for international data transfers.

6. Cookies and Tracking

We use cookies and similar technologies to:

  • Analyse website performance

  • Improve user experience

  • Track usage patterns

You can manage cookie settings in your browser. For users in the EU, we use a cookie consent banner to manage preferences. For more information, see our [Cookie Policy].

6A. Embedded Content

Some pages on this website may include embedded content (such as maps, charts, videos, or articles) from external websites. Embedded content behaves in the same way as if you visited the external site directly.

These third-party sites may collect data about you, use cookies, embed additional tracking technologies, and monitor your interaction with the embedded content — including tracking your activity if you are logged in to their platform.

We do not control the data practices of these third-party providers and recommend reviewing their respective privacy policies.

7. Data Security

We implement industry-standard security measures, including:

  • Encrypted data transmission (SSL)

  • Access controls and authentication

  • Secure hosting via reputable providers

However, no method of transmission or storage is 100% secure.

8. Data Retention

We retain personal data only as long as needed for the purposes outlined above or to comply with legal and regulatory requirements. If you request deletion of your data, we will comply unless we are legally required to retain it.

9. Your Rights

Depending on your location, you may have the following rights:

Australia

  • Access and correction of personal data

EU/UK (GDPR)

  • Access, correction, deletion

  • Objection or restriction of processing

  • Data portability

  • Withdrawal of consent at any time

California (CCPA/CPRA)

  • Right to know what personal information is collected

  • Right to request deletion

  • Right to opt out of data sale (we do not sell personal data)

To exercise any of these rights, contact us at the email below.

10. Children’s Privacy

Our website and services are not directed to individuals under 16 (EU/UK) or under 13 (US). We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us.

11. Do Not Track (DNT)

Our website does not respond to browser-based “Do Not Track” signals. You may still manage tracking preferences through our cookie banner or browser settings.

12. Changes to This Policy

We may update this policy from time to time. The most recent version will always be posted here, with the effective date noted above.

13. Contact Us

For questions or privacy-related requests, contact:
Extrinsic Analytics
Email: [email protected]